iasset.com | Blog

Align Your Channel Incentives to Your Cloud Business Goals

The transition to the cloud is certainly fraught with challenges. One challenge that is often overlooked, though, is how vendors can best help their channel partners Read More

Channel

Channel Surfing Part III: Don’t Roll with the Tide. Harness It.

As reported in previous iasset.com blogs, asking resellers to report POS info can be a serious challenge. Not just a few tech vendors/distributors find they’re not Read More

Channel

Channel Surfing, Part I: The Importance of Flotsam and Jetsam

Today's marketers have two main sales models: Direct Channel (Sales through staff and/or Direct Internet Sales) and Indirect Channel (Sales through Channel Partners). Read More

Channel

Get the Right Support for Your Renewals Team: Who Do You Need to Drive Your Renewals Platform Implementation?

While the right technology can certainly make a huge impact on a company’s bottom line, a simple install is never enough to set the stage for effective use and Read More

Channel

Your Spreadsheets Are Leaving Money on the Table Every Month, and There's an Easy Fix

Some cloud-based vendors are able to implement a system that tracks and meters all channel sales and interactions—hardware, applications and/or subscriptions—in Read More

Channel

Bringing the B2B Channel Sales Model Into the 21st Century

You decide to take a camping trip with some friends and realize your tent has a hole in the seam. So you jump online, spend a few minutes searching and reading Read More

Channel

Vendors: Use Our Formula for Success to Close More Renewals On Time

Renewal opportunities are not always the easiest to close. They are data-intensive and often require multiple phone calls and reminders up and down the channel for Read More

Channel

VARS: Is Your Data the Enabler for More Profitable Channel Partnerships?

Tim Harmon, an analyst at Forrester Research, recently penned this blog on Channelnomics about the challenges to the profitability of channel partners - namely Read More

Channel

Can You Get Vendors to Increase Incentives on Renewals?

There are some vendors that are great to work with. They have excellent partner programs in place and their processes are streamlined and easy. Then there are the Read More

Channel

3 Steps to Winning Back Lost Channel Renewals

Losing a renewal can be a real pain, especially if it’s a big one. As a member of the channel such as a VAR or Distributor, it can virtually sever the tie you have Read More

Channel