iasset.com | Blog

How Do VARs Manage the Multi-Vendor Burden?

When a VAR works with multiple vendors, and potentially multiple distributors, the complexities of managing those relationships increase exponentially. No two Read More

Channel

Channel Surfing, Part II: Reeling in Channel Partner POS Data

It's no secret that analyzing POS (Point of Sale) Data from Channel Partners can be like playing "Whack-A-Mole" at carnivals. As soon as you think you have one Read More

Channel

Partner Portals: Why They're a Waste of Channel Time

The multi vendor burden is real – with distributors and VARs spreading themselves thin trying to manage increasingly evolving price lists, cloud consumption, Read More

Channel

Digital Transformation and the Channel

Digital transformation (DX) has evolved from simply being a buzz word to a reality for any business striving to remain competitive. As organizations explore how to Read More

Channel

Take a Walk in Your Partners’ Shoes

Technology growth isn’t slowing down. It’s poised for new, explosive growth as the Internet of Things, Artificial Intelligence, Smart Cities and other advancements Read More

Channel

Microsoft Excel™ is Not an Effective Tool for Channel Sales!

When innovative technology vendors fail to innovate when it comes to managing their installed base. Read More

Channel

Product Recalls Happen. Here’s How Vendors Can Be Prepared.

Regardless of how committed you are to quality control and safe practices, product recalls do happen. Especially considering how many channel partners are involved Read More

Channel

Align Your Channel Incentives to Your Cloud Business Goals

The transition to the cloud is certainly fraught with challenges. One challenge that is often overlooked, though, is how vendors can best help their channel partners Read More

Channel

Channel Surfing Part III: Don’t Roll with the Tide. Harness It.

As reported in previous iasset.com blogs, asking resellers to report POS info can be a serious challenge. Not just a few tech vendors/distributors find they’re not Read More

Channel

Channel Surfing, Part I: The Importance of Flotsam and Jetsam

Today's marketers have two main sales models: Direct Channel (Sales through staff and/or Direct Internet Sales) and Indirect Channel (Sales through Channel Partners). Read More

Channel